10 Reasons to Visit Puglia, Italy

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In the deep south of Italy, in the heel of the country’s boot, is the region of Puglia. We first visited four years ago and fell in love with its sleepy whitewashed villages, unique trulli (conical stone huts) amongst a sea of olive trees, endless plates of vegetarian-friendly antipasti, and the crystal clear sea.

We couldn’t get those gooey balls of burrata cheese and labyrinth towns out of our heads so this September we returned to visit some of our old favourites and explore more of the region.

Puglia had just as much impact on us during this second visit and we’re already planning to return next summer. Instead of just following the well-worn Venice-Florence-Rome route when you visit Italy we encourage you to head further south and explore Puglia. Here are some reasons why.

1) Avoid the Crowds

A quiet street in Locorotondo

A quiet street in Locorotondo

We love Tuscany and Venice and Rome but these rightfully popular tourist destinations can get very crowded. Puglia has always been a summer destination for Italians who flock to the beaches in August, but foreigners have only begun visiting in recent years.

Tourism may be growing but you’ll still find far fewer visitors here than in other parts of the country, so you can navigate the streets without fighting through tour groups and you’ll benefit from lower prices.

It’s also the ideal destination to practice your Italian. Not many people speak fluent English and they are very supportive of your attempts to speak Italian and are happy for you to fumble along.

2) Food

Orecchiette with cime di rapa (turnip tops)

Orecchiette with cime di rapa (turnip tops), a very typical dish in Puglia

Puglia is our favourite region in Italy for eating, and as a country we visit regularly just to eat, that’s saying a lot. It’s the most vegetarian-friendly part of the country because of its history of poverty—as locals couldn’t afford meat they developed an innovative use of vegetables. As one of the most sunny and fertile areas of Italy the vegetables served are seasonal, fresh, and bursting with flavour.

The antipasti stand out for us. Platters of marinated and grilled vegetables, cheeses like the wonderfully oozy burrata, and other tasty treats are served as a starter but are often enough for a meal—but that won’t stop your host serving you three more courses, including a big plate of orecchiette (little ears) pasta, painstakingly made by hand.

3) People

Women making orecchiette pasta on the streets of Bari

Women making orecchiette pasta on the streets of Bari

Things move at a slower pace in the steamy south and people will always make time for you. It’s the warmth of the people that stays with us the most. The welcoming hosts at the masserie (farmhouses) where we stayed who invited us to dinner with their friends; the bubbly enthusiasm of our teacher at a cooking class in Lecce, keen to teach us about local cuisine; our guide whose passion for the region’s history made even us appreciate churches; the youthful vendor at Ostuni market who not only didn’t mind us taking photos and asking questions but happily gave us free samples.

Everyone we met was welcoming and proud of their region, keen to teach us about it and help us however they could.

4) Beautiful Towns

Ostuni, Puglia


Puglia has plenty of gorgeous towns ideal for aimless wandering including the hobbit-like trulli of Alberobello, the labyrinth whitewashed streets of Locorotondo and Ostuni, the elegant seaside towns of Otranto and Gallipolli, and the golden ornate baroque of Lecce.

Everywhere you’ll find cobbled streets, balconies adorned with pink and red geraniums, stalls overflowing with cherry tomatoes, peaches, and bunches of bright red chiles, hidden piazzas, and many many churches dating back centuries. Outside of busy August none of the towns are overcrowded and it’s easy to find a quiet alleyway to get lost in.

5) Wine

Bombino nero grapes at Rivera winery

Bombino nero grapes at Rivera winery

It might not be as well-known as Tuscan wine but Puglia produces 20% of the wine made in Italy. In the past it didn’t have a good reputation as high quality wine but that’s changed in the last few decades and there are now many wineries that rival those of North Italy. Salice Salentino and Primitivo red wines are most known internationally but there is much more to Puglian wines—as Italy’s longest region the wine produced is very varied.

We visited the Rivera winery run by three generations of the De Corato family who were pioneers in raising the quality of local wines in the 1950s. At their winery near Castel del Monte we toured the impressive cellars which combine historic buildings with efficient modern techniques, and tasted some of their wines.

We particularly enjoyed the rosé wines in Puglia, perfect with lunch on a hot day, and the Pungirosa at Rivera was especially good, made from the native bombino nero grapes, unusual because amongst the bunches of purple grapes some stay green. We also loved Il Falcone, a full-bodied ruby red made with a mix of a local variety Nero di Troia and Montepulciano.

6) Olive Oil

Ancient olive tree at Il Frantoio

Ancient olive tree at Il Frantoio

Puglia is a mostly flat landscape and everywhere you look you see olive trees. The Valle d’Itria in the centre of the region has the highest concentration of olive trees in Italy, and one of the highest in the world—there are 60 million of them.

Even more impressive many of the trees are over a thousand years old, one is even known to be 2700 years old, and they are still producing olive oil. We visited a 2000-year-old olive tree and tasted the amazing oil during our stay at the organic olive farm Masseria Il Frantoio

Of course the excellent olive oil is liberally applied to most local dishes and we can’t get enough of the green tinged liquid gold.

7) History

Otranto Cathedral

Otranto’s Romanesque cathedral, built by the Normans in the 11th century, contains a vast 12th century mosaic floor and was the site of the 15th century Ottoman siege

Puglia’s strategic position in the Mediterranean between the east and the west has meant a turbulent history of invasions and the resulting influences from the Greeks, Romans, Byzantines, Normans, Turks and Spanish are still evident in the region. You’ll find Romanesque churches, medieval castles, 12th century mosaic floors, 17th century underground olive oil mills, and exuberant Baroque cathedrals.

8) Traditions

Rocco at Masseria San'Angelo

Our host Rocco at Masseria San’Angelo playing pizzica music with his friends

Every region in Italy has a strong identity and in Puglia we particularly felt the local pride, not only on a regional level but every area and even town has its own food and traditions. This felt especially strong in the Salento, the peninsula at the very bottom of the region, where many dishes we ate were described not as Pugliese but Salentino, or even specific to a particular town.

The Salento also has the interesting tradition of the Grecìa Salentino, an area of 11 towns where Greek traditions from immigrants many years ago are still kept alive, in the language Griko a dialect based on Old Greek which is still spoken by older generations, in the food, and in pizzica, a folk dance accompanied by frenetic tambourine.

9) Masserie

Our trulli at Masseria Ferri in Valle d'Itria

Our trulli at Masseria Ferri in Valle d’Itria

The highlight of our stay in Puglia was the opportunity to stay in masserie, or fortified farmhouses that offer guest accommodation. It’s fascinating to be able to stay on working farms that produce their own olive oil, wine, vegetables and cheeses, and to meet the owners who often join guests for long home-cooked dinners made using products from the farms.

Accommodation ranges from simple apartments to luxury suites and even trulli (the iconic circular stone huts), and most are in peaceful settings in the countryside. You’ll need a car and some can be difficult to find but it’s worth it for such a unique experience and the opportunity to enjoy the warm hospitality of Puglian people.

Our favourite masseria is olive farm Masseria Il Frantoio near Ostuni.

10) Sea & Sun

Lido Morelli beach near Ostuni in Puglia Italy

Lido Morelli beach near Ostuni

Puglia has 800 kms of coastline and some of the best beaches in Italy with powdery sand and crystal clear water. Even towns like Otranto and Gallipolli have lovely beaches in the centre with inviting shallow turquoise water. The beaches get crowded in summer but because Puglia has warmer weather than northern Italy you can visit off-season and still swim in the sea well into October.

See our post on the best places to visit in Puglia for more details on this wonderful region. 

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Here are 10 reasons why you need to visit Puglia, Italy.


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23 Comments (8 pingbacks)

  1. I definitely agree with all the points! Was in Puglia last summer and if I could recommend any south destination of Europe for holiday, Puglia is on the top of the list.
    The beauty of unique landscape, food and people is just outstanding!

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  2. Puglia looks great. I’ve been meaning to get to the south of Italy, and Puglia seems like a great place to start. I’ll put it on my list for 2014!

    Reply ↓

  3. Puglia looks absolutely amazing. The last time I was in Italy I didn’t make it farther South than Naples. Definitely on my list of places to visit in Italy, great post!

    Reply ↓

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