Affordable Luxury in London at The Hoxton Hotel

This page contains affiliate links. Please read our disclosure for more info.

We knew this was a different kind of hotel when upon check-in Simon was offered the option to sing for our key while the reception staff danced, or dance while they sang. He opted to sing some Elliott Smith while the staff tangoed, and so began our stay at The Hoxton Hotel.

Unconventional check-in routines and fun-loving staff aren’t the only things that make The Hoxton stand out from the many dreary chain hotels in London. The funky design oozes hipster style, there’s a quirky attention to detail throughout, and they don’t rip you off with hidden costs.

Plenty of extras are thrown in for free – WiFi (no codes needed), breakfast delivered to your door, water and milk in the fridge, newspapers, printing and faxing, and one hour of phone calls to landlines in most of Europe, USA and Australia. Instead of an overpriced minibar you can purchase snacks and drinks at supermarket prices in the lobby shop.


The Hoxton aims to provide luxury on a budget and each of the 205 rooms are designed to maximise comfort, space and style. The rooms aren’t huge but are certainly bigger than we expected in London and there’s space for a queen-size bed, desk, wardrobe and chaise longue.

Hoxton bed

The contemporary design is elegant and understated with a neutral colour scheme enlivened with dashes of red, funky cushions, mood lighting, and a wall etching of London’s skyline. The large window lets in lots of natural light.

The bed is the most important part of a hotel room and The Hoxton delivers a decadently comfortable one with 300 thread count linen, snuggly duck-down duvets and Hypnos mattresses (if they are good enough for the Queen…). We certainly found it hard to get up in the mornings so we loved the fact that the free breakfast is delivered to your door, allowing for lazy breakfasts in bed.

Hoxton wall etching
Hoxton room

You order breakfast for a time that suits you by hanging a paper bag on a special hook outside your door. It’s a light breakfast of fresh orange juice, a banana, and a granola and fruit yogurt but we found it filling enough and the quality was much better than the processed white toast we’re stuck with in many hotels. Coffee and tea making facilities and milk are provided. If you want a bigger breakfast there’s room service or you can pop downstairs to the Hoxton Grill (hot breakfasts are £5-10).

WiFi is fast and the desk would be a comfortable place to work (typical as we were having a weekend off to celebrate our 13th anniversary). The flat screen TV plays movies and TV shows on demand (£7.50 for 24 hours).

The bathrooms are also stylish and ultra clean. There’s plenty of space, big fluffy towels (oh how I love a good-sized towel), quality CO Bigelow toiletries, and a large walk-in shower with a choice of a luxurious rain shower head or a detachable one.

Hoxton bathroom
Hoxton shower

The bar and restaurant area downstairs are buzzing, especially on weekends, but we weren’t disturbed by the noise at all and our room was blissfully quiet.


The lobby is one of the The Hoxton’s highlights – it’s huge with high ceilings, lots of comfy couches and armchairs, exposed brickwork, and a couple of roaring fires. The open plan layout leads through to the lively bar and restaurant The Grill which was always busy and had a very hipster vibe on Saturday night.

There’s also a plant-filled, lantern-lit courtyard for when summer arrives in London (it did so for about an hour during our July weekend).

Hoxton courtyard

If we weren’t already in love with The Hoxton then the iMac workstation sealed the deal. There are 27 inch iMacs with internet free (of course) for guests. Seriously, could this hotel get any cooler?

Hoxton iMacs


The hotel takes its name from the Hoxton area in East London. Many visitors to the city won’t have heard of Hoxton – it’s certainly not a tourist area – but it is one of the trendiest neighbourhoods in London. In this hipster mecca you’ll find cutting edge art galleries, graffiti decorated walls, and funky independent shops and cafes (or both – many of the clothes stores doubled as coffee shops). It’s not all effortlessly cool though – on the walk from the tube down Old Street there are more kebab shops than hipster bars. The contrast gives you an insight into both sides of London.

If you are not sure where to start the hotel handily provides a Hoxton Guide with a map and personalised reviews of their favourite restaurants, shops, bars, clubs and cultural venues. Just following some of their recommendations would make a fun alternative weekend in London.

We weren’t in London for the tourist sites so loved the location a short walk from Old Street tube just three stops from Euston. It’s not far from central London so you can easily get the underground everywhere, and we also walked to Islington for dinner at veggie restaurant The Gate. Liverpool St Station and Brick Lane (for Indian food) are also close by.


A fun and funky, great value place to stay in London that makes a refreshing change from bland corporate chains.


  • Good value if you book in advance
  • Lots of free extras
  • Friendly, fun staff
  • Stylish, hip design
  • Spacious lobby and buzzing bar/restaurant
  • Breakfast delivered to your door
  • Cool neighbourhood


  • You need to book in advance to get the best rates
  • You have to pay for the TV (but it is reasonably priced for on-demand)

Recommended for: Couples and individuals looking for a comfortable, stylish hotel that doesn’t cost a fortune.


The Hoxton is located at 81 Great Eastern St in Hoxton, just a five minute walk from Old Street tube station on the Northern line.


The Hoxton applies a budget airline approach to pricing – the earlier you book the less you pay. Every three months they have a sale where you can get rooms for £1 a night, but unsurprisingly these sell out fast so sign up to their fan club mailing list to be the first to know about upcoming sales.

Otherwise prices for a double room start from £59 if you book six months in advance up to £199 booking a few days before.

For more information see

Thanks to The Hoxton who gave us a discount on our room.


  1. Am visiting the UK for first time from Toronto, Canada. Destination: May 30th wedding in Scotland, but first stop London (Gatwick airport)…arrive first week of May. travelling with grandparents (78 and 83) who are wearing hearing aids and one with cane, myself and 3 grown adult children aged 19 to 25 (1 shopaholic daughter and two sons of different interests including music, art and adventure…shopping too). Trip: one month total. Diverse ages and interests so thought train be best way to see UK and some of Europe before wedding, alleviating alot of hotel costs? WE are sadly on a tight budget and this is first and maybe last opp for our clan to travel with both grandparents.. Any suggestions on what to do and how to get a quick tour before wedding? Thought we could stop at Paris or Rome as two particular places or whatever other suggestions you offer within the time and budgetary constraints. Am enjoying your detailed description of places to visit and stay. Just started today to read your articles

    Reply ↓

  2. Aw we’re in Spain right now and this is making me homesick! I love Hoxton. It’s so hilariously hipster-y. Love the ridiculous fashion plates wandering around.

    The Old Blue Last is my favourite venue for live music. The upstairs is always sweaty, rammed and full of enthusiasm. The best!

    And I don’t know the name of it, but just round the corner there’s a really cheap American style diner that does burgers so good they rendered my friend and I speechless. No mean feat,


    Reply ↓

  3. Looks like a really nice place to stay! I’ve been out in Hoxton to see bands play; it’s a really interesting area to explore on foot. :D

    Reply ↓

    • Hoxton does have a great music scene and is a fun place for a wander—even though it was raining when we were there!

      Reply ↓

  4. Ah, home sweet home. The Hoxton is awesome. Steve used to have his work meetings there all the time. There’s an amazing raw food restaurant just down the road called Saf with incredible and very healthy vegetarian food.

    Reply ↓

  5. Hi there, I’ve just discovered your blog and instantly became a fan! Great post about the Hoxton, which I dare say is one of the coolest hotels in London. Looking forward to the next posts… :-)

    Reply ↓

  6. You really can’t go wrong with 27″ Macs and a free breakfast!

    Great to see a hotel with free wifi too. Maybe our perception of free internet access as a basic human right is a little warped, but it still drives us crazy when we have to spend some extortionate fee (per device) to get any work done. Or, y’know, to watch The Bachelorette.

    Reply ↓

    • Free wifi is essential isn’t it? It’s so annoying when expensive hotels don’t provide it so we loved the different approach the Hoxton takes.

      Reply ↓

Leave a Reply

Required fields are marked *. Your email address will not be published. By clicking the Submit button, you give consent for us to store your information for the purposes of displaying your comment and you accept the terms of our Privacy Policy.

This site uses Akismet to reduce spam. Learn how your comment data is processed.