You can’t deny the importance of video. It’s the fastest growing medium on the internet (Netflix is now bigger than BitTorrent) and people love it – it’s easy to watch and relate to, entertaining and quicker to engage people than a page of text. For bloggers it has the additional benefit of having less competition in the search engines making it easier to get noticed.
Best of all it’s more accessible than ever before. You probably all own a video camera in some form – even smartphones and tiny point and shoot cameras have built in HD video cameras these days. We haven’t done much video up until now but we do realise its importance and know that we should be doing more. What better way to transport someone to a place we travel than to show them?
Unfortunately, it’s easy to do video badly. Painfully, camera-shakingly badly. It’s all too easy to whip out a camera and start recording without pausing to think of what kind of story you’re telling.
At the TBEX travel bloggers conference we had the pleasure of meeting Lisa Lubin for the second time (the first was in Colombia) and listening to her talk passionately about why everyone with a website should be creating video and how she wants to help them improve their work.
Lisa’s certainly the right person for the job – she studied broadcast journalism, has worked in television production for 20 years, won three Emmy awards for producing specials at ABC, and taught a TV production class for six years. She also spent three years travelling the world and has just celebrated the 5th anniversary of her travel blog LL World Tour.
As she begins her mission to improve everyone’s videos she has written an ebook Video 101: Tips & Tricks for Awesome Visual Storytelling which gives you the tools you need to get started in video. It covers story planning, shooting, writing, editing, and much more. We aren’t very experienced at video and found it a really helpful guide, easy to read and well presented.
What’s In The Guide?
The guide takes you through every step of the process—from planning your story to editing your footage. Throughout, Lisa reminds us that we need to find our focus and don’t just shoot everything. Finding the human element is key as we relate to people not things.
She advises us on interview techniques and how to shoot B roll (don’t worry there’s a glossary!). As we are taken through the stages we learn how to avoid the home video traps (don’t narrate as you shoot!). I particularly like the useful tear sheets that Lisa provides – there’s one page each for shooting and editing so you can see at a glance everything you need to remember and the stages to go through.
Video 101 certainly made us want to get out our camera and start creating great videos. Our upcoming trip to Japan should provide lots of inspiration, and we’ll keep Lisa’s book close at hand to help us find ways of telling an engaging story. Simon’s already invested in a microphone to help improve the sound quality of his next video!
Who’s It For?
This guide is not just aimed at travel bloggers – the tips Lisa shares based on her many years experience in TV broadcasting can apply to anyone who wants to make good videos. This ebook is packed full of advice and takes you through all the stages of making a great video.
However, making amazing videos isn’t easy, so if you’re happy with making family album home movies and aren’t willing to invest the time and energy it takes, then this guide probably won’t help.
But if you want to make great videos that will engage your audience and help you rise above mediocrity, then the advice in this guide can help you do that.
If that sounds like you, then have a look at Video 101.
And if you need more in depth help then Lisa also offers consulting services at LL Media.
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